Summer 17 look and feel is fresh, modern and fun. I created, sourced and styled each of the looks from head to toe for this lookbook as well as doing all of the on set styling.
I designed and created the seasonal trend, color stories, and overall styling of this lookbook. I also sourced, and styled each look.
This is one of the smaller scale lookbooks of the year and the challenge is to make the styling festive but mix in everyday looks with a focus on the accessories. I styled, curated and selected each look.
Fall is one of the larger seasons and thus requires many looks spanning day to night, casual to dressy, and so on. I loved playing with color and texture for the Fall season while keeping in mind a very wear now, street style sensibility.
Each year Stella & Dot holds a convention for the top 3,000 salespeople across the country. I am responsible for the opening segment, which is a high energy 50 look runway show. I source, style, cast, choreograph and choose the run of show and music. It is a ton of work, but the highlight of the year! 2016 was a Paris theme, so we weaved that theme through the show. I had the amazing opportunity to work with celebrity NY Stylist Mary Alice Stephenson. We collaborated on the post show Styling session with great results.
